By Jennifer Bos on Sep 14, 2017
Paris, September 14th 2017 - Influans, the ultra personalized marketing specialist, today announced that it has raised 6 million euros from venture capital and business angels.
Created by the founders of Talend, Influans provides brands and retailers with an artificial intelligence platform that solves the ultimate personalization of marketing by leveraging all relevant data through AI algorithms and a big data architecture.
Despite ever-rising investments in sophisticated solutions, performance of marketing remains very low. The Influans platform enables any marketer, whether at an agency, a retailer or a brand, to increase thirtyfold or more the efficiency of campaigns by uniquely leveraging ultra personalization: send the right offer with the right product, to the right person with the right incentive, at the right time.
The marketing technology market, often abbreviated as “MarTech”, carries a considerable weight: over 32 billion dollars in 2018, growing 12 percent annually (source: IDC).
Influans’ mission is straightforward: revolutionize MarTech by using the best technologies in big data and artificial intelligence, combined with ease of use and a streamlined user experience. The goal is to automate and augment the work of marketers, empowering them to focus on their added value: create and innovate to grow the brand’s business.
High stakes seed funding
With 6 million euros raised in a seed round, Influans is set to become a global player. The company employs today more than thirty experts in artificial intelligence, big data and marketing. The management team stems from former executives and founders at Talend, one of the best French Tech success stories.
“We are very excited to be supported by respected investors to enable the rampup of our teams and the bootstrapping of our business,” said Bertrand Diard, Influans Chief Executive Officer and co-founder. “The amount of money raised in a seed round can seem high for France, but the market we target is global and we need the means to build a global platform.”
Led by Idinvest, the round of funding also includes Partech Ventures, Iris Capital and Business Angels such as Pierre Kosciusko-Morizet (founder of PriceMinister) and John Brennan (Managing Director of Silver Lake Sumeru Equity Partners).
“The Influans team is led by ambitious entrepreneurs who have already successfully created and developed Talend, a world leader in technology now publicly traded on the Nasdaq, and have shown their ability to build a team with the best and most talentuous,” adds Matthieu Baret, Partner at Idinvest. “We are proud to support them in this new venture, and to contribute to the upcoming disruption of MarTech.”
Influans will showcase its ultimate personalization platform at Paris Retail Week (September 19-21, Paris Expo Porte de Versailles).
Influans' campaigns are thirty times more efficient than typical direct marketing campaigns - the best of which deliver only limited returns. Created by big data veterans, the Influans cloud platform leverages the most advanced big data and machine learning technologies. It enables any brand or retailer to deploy next generation performance-driven marketing, that target the right person with the right product at the right time and with the right incentive, while requiring no technical expertise.
For more information, please visit influans.com and follow @influans on Twitter.