This week, we introduce you to Emanuele De Leonardis, our VP Sales. 
It's a pity you won't be hearing his italian accent through this blog post :-) 

Emanuele, you shine!


What's your name and your role @Influans?
My name is Emanuele and I am VP Sales.

Why did you join Influans? What do you like about Influans?
I joined Influans for two main reasons: first, because – like many of us – I feel the urgency of finding a solution that would delight shoppers again and consider them as individuals rather than marketing segments or buckets; second, I completely bought into the founders’ vision and company culture.

How long have you been working @ Influans?
Well… only 4 months but I feel like I’ve always been part of Influans.

If you were a technology, you'd be…? 
A smartphone for sure! Doesn’t matter the brand, but the fact is that my entire career revolves around mobile. I developed the first mobile service, I streamed the first movie trailer to a mobile phone and delivered the first Coca-Cola campaign.

If you were an app, you'd be…? 
Probably a music app, because life needs a soundtrack.

If you were an #hashtag, you'd be ...?
#jamaissanselles because women are great co-workers and we need more in tech.

If you were a "fan" of someone / something on Facebook, you'd be ...? 
My friends haven’t seen me on Facebook for a long time! In any case I am pretty sure I liked FC Juventus and Daft Punk pages 😊

If you were a dish, you’d be …?  
A good Italian dish because certain things will never change! For example, a pizza: simple but incredibly good if done with high quality, premium ingredients and following the original recipe. A tip? Never put an egg or minced beef on a pizza or replace mozzarella with grated Gruyere cheese… this is a cardinal sin!

Are you rather Mass Marketing or Ultimate personalization? Why?
Do I really have the choice? Ultimate personalization because I hate when the bank, insurance and telco I’ve been customer of for decades keep talking to me like to anyone else!


Explainer video

Discover how Influans helps you drive Marketing Campaigns towards Ultimate Personalization. Match Marketing in action.